Company Name:

Solution Name:

Gravity Investments

Gsphere

Charles Schwab

Intelligent Portfolios

Wealthfront

Wealthfront

Betterment

Betterment

White Label? Yes No No Yes
Embeddable Tools? Yes No No No
Custom Strategies? Yes No Yes No
Support Complex Strategies? Yes Yes No No
Support For Tactical Investing? Yes Yes No No
Powered By Artificial Intelligence? Yes Yes No No
Multi-Asset Class? Yes Yes No No
Custom Branding? Yes Yes No No
Supports Advisors Own Strategies? Yes No No No
Multi-Custodian? Yes No No No
Competes With Advisors? No Yes Yes Yes
Support For Models Of Models? Yes No No No
Global Product Coverage? Yes No No No
Weighting Engine? Diversification Optimization ™ Mean Variance Optimization Mean Variance Optimization Mean Variance Optimization
White Label?
  • Gravity Investments
    Yes
  • Charles Schwab
    No
  • Wealthfront
    No
  • Betterment
    Yes
Embeddable Tools?
  • Gravity Investments
    Yes
  • Charles Schwab
    No
  • Wealthfront
    No
  • Betterment
    No
Custom Strategies?
  • Gravity Investments
    Yes
  • Charles Schwab
    No
  • Wealthfront
    Yes
  • Betterment
    No
Support Complex Strategies?
  • Gravity Investments
    Yes
  • Charles Schwab
    Yes
  • Wealthfront
    No
  • Betterment
    No
Support For Tactical Investing?
  • Gravity Investments
    Yes
  • Charles Schwab
    Yes
  • Wealthfront
    No
  • Betterment
    No
Powered By Artificial Intelligence?
  • Gravity Investments
    Yes
  • Charles Schwab
    Yes
  • Wealthfront
    No
  • Betterment
    No
Multi-Asset Class?
  • Gravity Investments
    Yes
  • Charles Schwab
    Yes
  • Wealthfront
    No
  • Betterment
    No
Custom Branding?
  • Gravity Investments
    Yes
  • Charles Schwab
    Yes
  • Wealthfront
    No
  • Betterment
    No
Supports Advisors Own Strategies?
  • Gravity Investments
    Yes
  • Charles Schwab
    No
  • Wealthfront
    No
  • Betterment
    No
Multi-Custodian?
  • Gravity Investments
    Yes
  • Charles Schwab
    No
  • Wealthfront
    No
  • Betterment
    No
Competes With Advisors?
  • Gravity Investments
    No
  • Charles Schwab
    Yes
  • Wealthfront
    Yes
  • Betterment
    Yes
Support For Models Of Models?
  • Gravity Investments
    Yes
  • Charles Schwab
    No
  • Wealthfront
    No
  • Betterment
    No
Global Product Coverage?
  • Gravity Investments
    Yes
  • Charles Schwab
    No
  • Wealthfront
    No
  • Betterment
    No
Weighting Engine?
  • Gravity Investments
    Diversification Optimization ™
  • Charles Schwab
    Mean Variance Optimization
  • Wealthfront
    Mean Variance Optimization
  • Betterment
    Mean Variance Optimization

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